La Dolce Vita represented in the white label industry

The goal of the project is to create a cohesive visual identity that unites different Crai products under the “La Dolce Vita” theme, allowing consumers to recognize the brand across various items. The packaging should reflect the essence of Italian lifestyle, portraying a sense of joy, indulgence, and sophistication. It should also stand out on supermarket shelves, captivating the attention of shoppers.